Hirerizz teamPerformance marketing hiring is read in numbers. A recruiter scanning your resume wants to see which channels you ran, how much money you managed, and what the money returned. Keywords help you get found. Numbers next to them help you get shortlisted.
Keywords to put on a Performance Marketing resume
Use the words that match your real experience. Do not copy a list you cannot back up in an interview.
Channels and platforms
Google Ads, Search, Performance Max, Shopping, YouTube Ads, Meta Ads, Advantage+, B2B paid social, Amazon Ads, programmatic, DV360, app install campaigns, remarketing, affiliate.
Measurement and tracking
GA4, Google Tag Manager, server-side tagging, Conversions API, UTM tracking, attribution, incrementality, marketing mix modelling, AppsFlyer, Adjust.
Metrics to name
ROAS, CAC, CPA, CPL, CTR, CVR, CPM, LTV, payback period, blended CAC, marketing efficiency ratio.
Skills and methods
budget allocation, bid strategy, creative testing, audience segmentation, landing page testing, conversion rate optimisation, funnel analysis, feed management, scaling spend, agency management.
How to write them into your bullets
A keyword on its own is easy to ignore. A keyword inside a result is hard to ignore. Replace the brackets with your own numbers, and only keep a line if it is true.
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Weak: Managed Google and Meta ad campaigns. Stronger: Managed Google Ads and Meta Ads across [X] campaigns with a monthly budget of ₹[X] lakh, improving ROAS from [X] to [X] in [X] months.
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Weak: Responsible for tracking and reporting. Stronger: Set up GA4 and Google Tag Manager conversion tracking for [X] funnels, which let the team cut CPA by [X]% by moving spend away from low-converting audiences.
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Weak: Did creative testing. Stronger: Ran [X] creative tests per month across static, video and carousel formats, and scaled the [X] winning concepts, lowering CPL by [X]%.
Mistakes that hold a resume back
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Listing platforms without a budget. Saying you ran Google Ads tells the reader nothing. Saying you ran it on ₹[X] lakh a month tells them your level.
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Reporting clicks and impressions as results. Hiring managers care about cost per customer and return on spend, so lead with CAC, CPA and ROAS.
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Skipping the tools you used for measurement. Tracking setup is a real skill, and it is also a word recruiters search for.
Where to place the keywords
Put your strongest keywords in three places: your headline or summary, your skills section, and the bullets under your most recent role. Use the same spelling the job post uses. If a term has a long form and a short form, write both once, for example "Key Performance Indicators (KPIs)", and use the short form after that. Keep the resume to what is true, and keep it readable for a person as well as for software.
Check your resume against a real job post
Paste the job post and your resume into the resume keyword check to see which of its words your resume already uses.
See open Performance Marketing jobs: browse jobs.